Lypp Welcomes Oren Michels to the Lypp Advisory Board

Vancouver – June 18, 2008: We are happy to announce that Oren Michels, CEO of Mashery has joined the Lypp Advisory board.

“Oren brings significant experience relating to business development, startup management & growth and strategic funding methodologies”, commented Erik Lagerway, CEO “We needed a mentor that understood the value in our API business and someone who could help use grow that business. Oren not only understands how to grow that style of business but has done it successfully in the past and is doing it today via his own startup – Mashery.”

Oren joins the existing members of the Lypp Advisory Board:

Oren Michels, CEO & Founder Mashery
Oren’s LinkedIn Profile

Oren Michels brings more than 15 years of experience to his job as CEO of Mashery. Michels has a proven track record with experience across multiple industries. Previously, Michels was vice president of business development at Feedster, where he negotiated partnerships with AOL, Real Networks and Mitsui, and oversaw the company’s activities in China. Prior to Feedster, Michels was president of Colt HR, a leading provider of outsourced benefits administration software and services to the mid market. He also co-founded WiFinder, an international provider of directory services for wi-fi public access hotspots; served as president of winebid.com, where he managed the company’s growth and helped establish it as a leading online wine auction market; served as COO of two manufacturing companies; and as CEO of The Groundlings, an entertainment production company in Hollywood.

Michels began his career as a software designer for Hughes Aircraft and has been a consultant to companies in the management, financial, marketing and information technology industries. He holds a BS in Electrical Engineering from MIT and an MBA in finance and entrepreneurial studies from UCLA’s Anderson School.

Oren joins the existing members of the Lypp Advisory Board:

Daniel Gibbons, CEO Carrie & Danielle
Dan’s LinkedIn Profile

Daniel is an experienced technology entrepreneur and marketing and social media expert. He co-founded and served as VP of Marketing for Gaboogie, which under the Lypp brand delivers quick and reliable conference call services and provides developers with the simplest and most flexible VoIP API for integrating telephony into existing applications and web services. Daniel is also the Publisher and Executive Creative Director for Shine Media Inc., publisher of the multi-award winning Orange Life Magazine, and earlier founded and later sold sandglassair Inc., which provided online campaign management and analytics software to clients including Mercedes-Benz USA, Sprint, the Las Vegas Visitors and Convention Authority and the Alberta Government.

Daniel currently serves as a Director of Gaboogie Canada Inc. and was recently appointed as CEO for a Vancouver-based stealth startup, Carrie & Danielle a social media application for the LOHAS market.

Bruce Livingstone, EVP Getty Images, CEO & Founder iStockphoto.com, Chairman Paperthinwalls.com, Chairmain Evolvs.com
Bruce’s LinkedIn Profile

Bruce Livingstone has spent his career in the graphic design/marketing and photography industries for over 10 years. The last seven years he has acted as his own entrepreneurial incubator as the ex-President and now CEO of iStockphoto.com, iStockpro.com, Webcorelabs.com and Evolvs.com. In the past decade he worked for Image Club Graphics, Aldus Corp., Adobe Inc. and a handful of advertising agencies and pre-press facilities. Bruce founded his first media company, Frequency Labs Inc. in 1997 (now Evolvs Media Inc.). He spends most of his days in the marketing, editorial and application development departments.

Danny Robinson, Founder & Chairman Peerflix
Danny’s LinkedIn Profile

Danny has served as Chairman since the inception of Peerflix in 2004. Danny provides strategic and technical vision for Peerflix. Danny is a serial entrepreneur with several years of experience in retail distribution, information technology and executive management. Prior to Peerflix, he was co-Founder of iFind Media Systems, makers of large-format, interactive, way-finding and advertising technology for public places. Previously, he was Founder, Chairman, and CEO of Spinway, Inc., a pioneer technology company that developed e-commerce and private-label ISP solutions for leading brick and mortar retailers. Under Danny’s stewardship, Spinway grew to 8 million registered users in less than one year, before being acquired by Kmart’s (NYSE:KM) BlueLight.com in 2000. Spinway investors included Mobius (then SoftBANK), Spectrum Equity, and Deutche Banc Alex Brown.